Sunday, March 15, 2009

Predicting Flu Season...

Did you know that last year the people who track search trends at Google were able to predict the onset of flu season two weeks earlier than the Centers for Disease Control? This is because people started searching for health related information about flu symptoms online even before they started to make appointments with their doctors or miss work. This same kind of trending analysis is being looked at by large companies with internal search engines to try to determine other types of trends.

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